10 Tips for International Shipping and Logistics

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    10 Tips for International Shipping and Logistics

    Navigating the complex world of international shipping and logistics just got easier. This article demystifies the process with pragmatic tips and strategies gleaned from seasoned experts. Discover how to streamline operations and avoid common pitfalls in global trade.

    • Prioritize Accurate and Complete Documentation
    • Partner With a Reliable Freight Forwarder
    • Work With a Trusted Customs Broker
    • Integrate Middleware for Logistics Optimization
    • Implement a Consolidated Shipping Strategy
    • Optimize Shipping Partners and Understand Customs
    • Create Pre-Cleared Documentation for Recurring Shipments
    • Leverage Data to Forecast Demand Accurately
    • Understand and Leverage Incoterms
    • Use Services Like ShipStation or Easyship

    Prioritize Accurate and Complete Documentation

    One critical piece of advice for international shipping and logistics is to prioritize accurate and complete documentation. Incorrect paperwork—like missing commercial invoices or improper tariff codes—can lead to delays, penalties, or customs rejections. Double-checking documentation and working with knowledgeable customs brokers can save significant time and avoid costly mistakes.

    A specific tip that helped us save money was leveraging shipment consolidation. By combining multiple smaller shipments into a single larger one, we reduced per-unit freight costs and minimized the risk of delays due to scattered shipments. For example, during a peak season, consolidating shipments from multiple suppliers into one container helped cut shipping costs by nearly 20% and ensured on-time delivery.

    This combination of meticulous documentation and strategic consolidation can streamline international logistics, save money, and improve overall efficiency.

    Viraj Lele
    Viraj LeleIndustrial Engineer & Business Unit Advisor, DHL Supply Chain

    Partner With a Reliable Freight Forwarder

    Streamline your process by partnering with a reliable freight forwarder who specializes in the regions you ship to. For example, working with a forwarder familiar with customs regulations in Southeast Asia helped us avoid delays and unexpected fees. They consolidated shipments, handled documentation, and provided real-time tracking, which saved both time and money. My advice: don't just compare rates—evaluate their expertise and network. A good forwarder simplifies logistics, reduces risk, and ensures smoother operations, especially when dealing with complex international requirements.

    Blake Beesley
    Blake BeesleyOperations and Technology Manager, Pacific Plumbing Systems

    Work With a Trusted Customs Broker

    One piece of advice for international shipping is to work with a trusted customs broker. Handling customs processes without professional help can lead to delays, missteps, and unexpected costs. A broker brings expertise in complex import/export rules, documentation, and duties.

    In one instance, we faced repeated delays when shipping to a new market. Partnering with a broker streamlined the process. They reviewed our documentation, flagged errors, and advised on specific tariff codes to lower fees. This not only sped up clearance but also cut costs significantly.

    The time saved was worth the investment. Brokers don't just handle paperwork; they provide peace of mind, helping businesses maintain reliability and focus on growth rather than untangling customs challenges.

    Integrate Middleware for Logistics Optimization

    When it comes to international shipping, the evolution of technology has provided access and options for automation and efficiencies, for a process that was once considered manual. Optimizing the logistics ecosystem with the integration of a middleware program or software can provide the reassurance and transparency of information among all parties and stakeholders. A digital platform that delivers real-time data. The acceleration and advancement in technology has not only reduced but also eliminated any potential discrepancies affecting regulated documentation when it comes to import/export requirements. Discrepancies during processing and transit not only risk your freight from being delayed but may end up costing you more as a result. Logistics middleware integrated into your current system(s) may be a value-added investment in your current operations. Many options are now available to explore and consider!

    Georgina Fenning
    Georgina FenningGlobal Supply Chain Advisor

    Implement a Consolidated Shipping Strategy

    One specific tip that has saved us both time and money in international shipping is to implement a consolidated shipping strategy. By grouping orders from multiple clients or suppliers into a single shipment, we significantly reduce freight costs and minimize the number of shipments we have to manage. This approach lowers shipping expenses and simplifies customs clearance, as fewer shipments mean less paperwork and fewer potential delays. For example, when shipping our best hardwood kitchen cabinets or bathroom storage ideas, consolidating orders lets us maximize container space and ensure that everything arrives together, streamlining the process and enhancing efficiency in our supply chain.

    Josh Qian
    Josh QianCOO and Co-Founder, Best Online Cabinets

    Optimize Shipping Partners and Understand Customs

    One piece of advice I'd give regarding international shipping and logistics is to focus on optimizing your shipping partners and understanding local customs regulations. Early in our business journey, we underestimated the complexity of managing international shipments and the delays that come with them, especially when shipping to countries with strict customs requirements. It was costing us both time and money due to shipment hold-ups and returned products, leading to unhappy customers and unnecessary costs.

    The key tip that helped us save time and money was working with a third-party logistics (3PL) provider that had expertise in the local regulations and shipping nuances of the countries we were shipping to. By partnering with a 3PL, we were able to streamline the process and reduce errors. They handled everything from managing customs paperwork to optimizing shipping routes and finding the best carriers for each region.

    What made this especially beneficial was their customized shipping solutions. They analyzed our historical shipping data and suggested cost-effective methods for each destination. For example, instead of defaulting to air freight—which was faster but more expensive—they recommended we switch to ocean freight for some regions, which significantly cut our costs. Additionally, they helped us switch to a local distribution center in key markets, which allowed us to offer faster shipping and lower costs for customers.

    This shift not only saved us money but also led to faster delivery times for our customers, improving their experience and increasing repeat purchases. The lesson here is that choosing the right shipping partner who knows the ins and outs of international logistics can make a huge difference. It allows businesses to minimize delays, reduce costs, and ultimately improve customer satisfaction. Understanding the complexities of international shipping and being proactive in managing it is essential for any business operating globally.

    Georgi Petrov
    Georgi PetrovCMO, Entrepreneur, and Content Creator, AIG MARKETER

    Create Pre-Cleared Documentation for Recurring Shipments

    My tip is to create pre-cleared customs documentation for recurring shipments. In my case, standardizing export paperwork for high-frequency destinations reduced clearance times by an average of 30% and saved us approximately $15,000 annually in demurrage fees. Ensuring accuracy in documentation-down to the harmonized system (HS) codes-also prevented compliance issues that can stall shipments. I think focusing on these operational details helps businesses streamline logistics, cut costs, and build trust with customers through reliable delivery timelines.

    Dimitri Zobnin
    Dimitri ZobninManaging Director, House of Enki

    Leverage Data to Forecast Demand Accurately

    I believe the most impactful strategy for international shipping is leveraging data to forecast demand accurately and plan shipments accordingly. In my experience, businesses often rely on reactive shipping, which leads to paying premium rates for expedited services. By analyzing past shipping data and seasonal trends, we consolidated shipments and reduced overall freight costs by 22% within a year. For me personally, this method works because it not only saves money but also builds buffer time into deliveries, minimizing the risk of delays caused by unexpected customs issues or transit bottlenecks.

    Understand and Leverage Incoterms

    When dealing with international shipping and logistics, one key piece of advice is to thoroughly understand and leverage Incoterms (International Commercial Terms) to clarify responsibilities between buyers and sellers. Incoterms define who is responsible for shipping, insurance, customs clearance, and other logistics components, which can significantly impact costs and timelines. Misunderstanding these terms can lead to unexpected expenses or delays, so making sure that all parties are aligned on the agreed terms is crucial.

    A specific tip that has helped save both time and money is partnering with a reliable freight forwarder who is experienced in your target regions. A good freight forwarder not only handles the complexities of shipping and customs but also provides insights into optimal routes, compliance requirements, and cost-effective solutions. For example, when shipping goods to a market with complex customs regulations, my freight forwarder advised consolidating shipments to reduce customs brokerage fees and streamline processing, saving considerable costs while ensuring on-time delivery.

    Additionally, adopting technology for real-time tracking and digital documentation has been a game-changer. Using platforms that provide end-to-end visibility into shipments helps anticipate delays and allows for proactive problem-solving, reducing downtime and inefficiencies.

    Emily Tran
    Emily TranFinance Analyst and Management Specialist, Maple Worthy

    Use Services Like ShipStation or Easyship

    I've found that using a service like ShipStation or Easyship not only integrates smoothly with my e-commerce platform but also simplifies customs documentation and automates label creation. One game-changer was consolidating orders by region—sending out larger batches instead of frequent single shipments. This approach saved me a ton on shipping costs and reduced delays. Plus, keeping customers updated with tracking info builds trust and keeps them happy despite longer delivery times.

    Tomasz Lewandowski
    Tomasz LewandowskiBusiness Owner | Web Designer, 2D Figure Painting